Gaming company stunt flops

The game is called Homefront.

THQ, a Southern California video gaming company, was in San Franscisco to promote its hyperviolent video game, it ended up instead garnering far more publicity for its pollution of San Francisco Bay. The company staged an event in downtown San Francisco that included the release of 10,000 red balloons with an offer from the massive chain, GameStop, allowing gamers to "receive the resistance multi-player pack, featuring an exclusive weapon."

The game is set in a near-future where the United States has been invaded by nuclear-armed troops from North Korea. Beautiful. For the children, you know. Unfortunately, the balloons and the coupons, not so beautiful. Wind and rain combined to push the balloons toward, and then into San Francisco Bay, by the thousands, almost immediately after their release. Unsurprisingly, in an environmentally conscious city like San Francisco, local denizens were not pleased with the free pollution caused by THQ and GameStop.

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