Tuesday, October 5, 2010

Some things should not be changed



While staring, befuddled at the new ribbed shape of the Mountain Dew 20 oz. plastic soda bottle today, it occurred to the Clarion Content that some things should not be changed. This is especially true if they worked wonderfully in their status quo format.

The goofy Mountain Dew bottle reminded us of this axiom. But the case in point also comes from the convenience store, it is the king size Snickers bar. Now in two pieces?

What???

Some company executive decided that you should pre-break our candy bars in two for us? Hey genius, people return broken candy bars as defective. What are you doing trying to preempt Super Size Me style class action lawsuits? "Oh no, your honor, our candy bar isn't designed to be eaten all in one session. It is two pieces."

Keep it real. First of all, it is designed to be eaten in one sitting whether you break it in half our not. You just make your loyal clientele feel worse about it by breaking it into two pieces. Plus, it creates an underlying sense of being defrauded. Is that two piece candy bar really the same size as the old king size Snickers? You can tell us it is all day, but it sure does not look or feel like it.

Mr.Mars Executive, quit trying to sell us broken candy bars! Fix the Snickers king size. Things which work really well, should not be changed.

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