Yahoo Search

Have you heard the new radio ads for Yahoo search. This is their big plan to save the company? Who are they kidding?

Dear readers, you would not believe what they think the public can't find on line!?! One ad describes a Mom trying to find movie times on-line. Another ridiculously lowbrow ad has a middle aged man searching for directions to deliver weasels, still a third is looking for sports statistics. These basic things people can't find? Really? Are these ads for grandparents using the internet? Brand new immigrants from small rural villages? Seriously, Yahoo, who is it that you think is struggling to find driving directions? And movie times?!?

This is a company that is fading away. The Yahoo brass unwisely refused a $45 billion takeover offer from Microsoft two years ago. Today the company is worth less than half of that amount. Other than email, what is it that Yahoo is recognized for doing? Why would one go to Yahoo? The Sunnyvale, CA company has gone through three CEOs in three years.

Full disclosure some members of the Clarion Content play in a Yahoo managed Fantasy Baseball league.