Podcast killed the radio star

Bill Simmons, the Clarion Content's favorite sports columnist, made a fascinating prediction in a pre-Super Bowl chat the other day. Here it is...

I love doing the podcasts and feel like I'm on the ground floor of a medium that is really starting to take off. It's like radio on demand and I think it's going to kill satellite radio in 2 years. I really do. It's also a huge threat to real radio in my opinion, especially when people can get internet in their cars and can just cue podcasts up within 3 clicks. It's astonishing to me that nobody has written a long piece about podcasts yet. This is EXACTLY the same as what happened with sportswriting in the late-90s where nobody was taking the internet seriously and suddenly within 7 years there were a million sports blogs, mainstream sites were crushing newspapers and newspapers were hemorrhaging money. We are headed that way with podcasts. I just think radio is going to become much more niche-oriented over these next 10 years... people don't see it yet. Christian Slater in "Pump Up The Volume" is going to look like a genius.

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